Technical
Articles
Technical
Article #1 - Oil Burners
Oil and natural gas are the most common fossil fuels used for heating
the home today. While gas burners are easy to understand, not everybody
can visualize how oil burners operate. Read
more...
Technical
Article #2 - Estimating the square footage of a sloped roof
While not a requirement
of the Standards of Practice, there are many inspectors who provide
very rough estimates of major
costs that
a home purchaser may be facing. Re-shingling is one of the more common
costs. In order to make an educated estimate of the cost, though,
you’ll have to make an educated guess of the size of the roof. Read
More...
Building
Your Business The
law of six!
Objections
are a normal and unavoidable part of any sales discussion
yet most of us sit back fearfully waiting for
our prospects to bring up a dreaded objection. People today
are skeptical about making buying decisions because they
are overwhelmed with sales offerings by poor sales types.
As a result, we all have a right to be cautious and very
careful with our time and money when trying to make a good
buying decision.
We need
to be prepared to accept and embrace that objections are
a healthy part of the sales process. If someone doesn’t
want to do business with you, chances are there is a
reason for it. There is a good chance you could have overcome
it
if you were properly prepared. If someone has an objection
to something you have said, it means they are listening
to what you have to offer and you have succeeded in making
an
emotional connection with that person.
Here
is a tip! Rather than waiting to handle the objections
when the prospect brings them up, why not anticipate
what they are beforehand. This way you can proactively
address
them on your own terms rather than being reactive and
perhaps even defensive by waiting until the prospect
brings them
up.
This month we will explore “the law of six” and
how you can better prepare yourself to deal with those
difficult questions before they become more difficult!
Shawn Carr, P.Eng
VP-Education
Carson Dunlop
Click
here to view article.
To learn
more on other advertising strategies and methods, please
refer
to “Building
Your Home Inspection Business – A guide
to marketing, sales, advertising, and public relations".
To order this book, call us at 1-800-268-7070 ext 251 or email
us at education@carsondunlop.com.
|