Welcome to the June edition of the Network News!

Good Day Inspectors!

It feels like just yesterday that we were putting together the May issue of the Network News. Time goes by so quickly when you’re on a busy schedule! And we hope all of you are busy with inspections and are enjoying the beautiful spring weather.

When we think of spring, we often get into the “spring cleaning” mode. With that being said, we have decided to put a fresh new look and process to this wonderful publication that you all receive each month.

I won’t spoil it for you by giving away all the details, but some of the changes will include offering a larger scope of topics to address, as well as keeping you up to date with new promotions and events that will be occurring throughout the year. We will also be looking at new ways in which you are able to access the publication, and have decided to change the frequency to a quarterly newsletter. So please keep an eye out as September 2007 will be the kick off of our new and improved publication!

Though there are several details to be confirmed, we hope that you will welcome a new approach to the Network News that we extend to you, as our valued customers!

If you have any questions or suggestions for us, by all means, we’d love to hear from you!

With that being said, let’s get to our current issue! In this issue of the Network News, we are continuing to provide you with tips on building your business, so get heated up by reading the article on using the “hot” button and other proven techniques for handling objections.

Try not to let obstacles inhibit you when developing new strategies and ideas for your business, by checking out the article we have included on Radiant Barriers. In addition, we have provided a notice that reviews the recall of a particular smoke alarm model that may be relevant to you, in your area.

We hope you perceive great value from this publication, and we will continue to strive for quality articles to keep you on track and equipped with the tools to enhance your business.

As always, we’re happy to hear from you, and I can be reached at 1-800-268-7070 ext 232 or by email at carrieann@carsondunlop.com.

Sincerely,

Carrie-Ann Methe
Customer Service Coordinator
Carson Dunlop & Associates
800-268-7070
carrieann@carsondunlop.com

Technical Articles

Technical Article #1 - Recall Notices

Here are two recent recall notices that may be relevant to you in your area:

• Dicon Global Inc. Warns of Hazard due to Nuisance Alarms in Smoke Alarm Model 470L
• General Electric Recalls Dishwashers Due to Fire Hazard

Read more... 

Technical Article #2 - Another Approach to Insulation: Radiant Barriers

Traditional insulation methods focus on using lightweight materials to trap air, but another approach is to use a radiant barrier made of aluminum foil.

Read More...

Building Your Business

Using the “hot” button and other proven techniques for handling objections

Last month, we explored the importance of anticipating objections, so that you are well prepared to deal with them on your terms. For most services including home inspection, it’s unlikely that your prospective customer will come up with more than six objections to your service. In fact, most customers will bring up the same objections over and over again, and they will use them as they compare and speak to several home inspection companies, before making a decision.

By ensuring that you have concrete answers to all of them, or by addressing them before they even come up, you will be better prepared to differentiate yourself from your competitors, and you will show the prospective customer why your service represents the greatest overall value.

This month, we will share some techniques for handling objections that include feel-felt-found, the “hot” button technique, the importance of validating your position by offering proof, and how to use testimonials to your advantage.

I hope you enjoy this month’s article!

Shawn Carr, P.Eng
VP-Education
Carson Dunlop

Click here to view article.

To learn more on other advertising strategies and methods, please refer to “Building Your Home Inspection Business – A guide to marketing, sales, advertising, and public relations".

To order this book, call us at 1-800-268-7070 ext 251 or email us at education@carsondunlop.com.

Success Breeds Success

Part of Carson Dunlop’s commitment to every Home Reference Book user is to ensure a quality report for you to use in your business, along with providing as many business and marketing solutions to you as possible. It is always a good feeling when we have the pleasure of welcoming new Home Reference Book users that have put their trust in that commitment. It is my pleasure to announce the following new Home Reference Book users to our community:

· Dean Baird – Ontario
· Chris Cowper – Ontario
· Tony Campanelli – Quebec
· Niels Loettge – Ontario
· Maria Dolores Llanora – Ontario
· Belmo Rojas – Ontario
· Ivan Brebric – Ontario

"Nobody told this guy that the door is at the other end."

Ivan Mose

Please send us your most unusual or humorous inspection photo for this month, along with a brief description. Submissions will be posted in the next edition of the Network News. A prize will be awarded for the most original submission!