Announcement
Business Building Workshop by Seneca College!
It’s
my pleasure to announce that Carson Dunlop and Seneca College
have partnered up to offer a workshop geared
towards building your success in home inspection. The two-day
Business Development and Report Writing Workshop will cover
such topics as business growth strategies, customer service
and sales, marketing concepts, resolving complaints, and
report writing techniques that focus on clear communication,
and minimizing your liability.
The tuition including all materials is $391. It will be
run over 2 days in a classroom environment on February
24th and
25th at Seneca College. For more information, contact
Norma Columbus at 416-491-5050 ext 2515.
Register by calling 416-493-4144 or online at:
https://www.senecac.on.ca/cgi-bin/ptavailable?subject=chi715&semester=071
Course Outline:
Day 1: Business Development and Sales
- Basic
Marketing Concepts
- Developing
your Company Image and Brand
- Customer
Service Philosophy
- Pricing
- Business
Growth Strategies
- Advertising
Strategies and Methods
- Public Relations
- Sales Fundamentals
- Targeting
your Sales Efforts
- Handling
Objections
- Closing
- Managing
Customers and Building Relationships
Day 2: Report Writing and Avoiding Complaints
- Handling
Complaints
- Philosophy
and approach
- How
to avoid them
- Handling
client and agent complaints
- How
to treat them as opportunities
- Case
studies
- Report
Writing
- What
are we trying to accomplish?
- What
do clients want in an inspection report?
- Our
philosophy – good
reports are written in layers
- Report
formats
- Common
report components – what should go
into an inspection
report
- Contract
- Detailed
scope of work including
the standards
- The
Body of the report – optional
vs. required
components
- Limitations
to the inspection
- How
can
a
reporting system
reduce
my
liability?
- Report
writing tips
- Leveraging
your
report as
a marketing
tool
- Report
Preparation
- Writing
the report
- Virtual
Inspection
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